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Retail Marketing and Signing Division
Crain and Craig Mission Statement
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ESP℠

Clients often tell us we know what they need before they do. Some people call it intuition, but we like to call it ESP.

Enhanced signing products

Our Enhanced Signing Products are created with a time-tested methodology to produce signing and displays that are designed specifically to move more product by informing customers about product features and benefits. We make it extremely easy for store staff to execute each program, or for the greatest level of success we can provide a service team to implement the program and keep displays updated and refreshed on a regular basis.

The ESP system also functions as a space saver, giving detailed information about products that cannot be displayed because of size constraints or bringing focus to higher-priced merchandise that is locked for security purposes. We can help breathe new life into an under-performing product line by drawing attention to it through our shopper-centric processes.

While we admit that we can’t see the future, utilizing ESP we can ensure that it’ll be as bright as possible.

 

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